Theme and Art Work Converge

The "tight art" illustrated by this computer generated add uses bold and stylized art to showcase the headline and logo for Mexicana Airlines. I like the way the designed tied their "few steps away" theme into the drawing of the steps entering the plane. Art director: John Coll. Designers: John Scott MacDaniels and John Coll. This add can be found in The Design of Advertising-1994 by Roy Paul Nelson.