Buttons and More

Art director Mike Camusso presents this photographic design for Lands' End's special catolog: "Buttondowns and Beyond." I think the curves and colors used in this illustration demonstrate an effective way for the design elements of unity, especially proximity and continuation, to be utilized. The shirts, ties and buttons are in contact with each other and the eloquent way the folds of each fabric are aligned make the picture flow seamlessly. This add can be found in The Design of Advertising-1994 by Roy Paul Nelson.