AT&T - Your World Delivered

When I first looked at this billboard sign (located a block east of Parkland College) my reaction was this think its design was directly in contrast to the theory implied in my previous post by Carson. After reflecting further, I am not so sure his rule-dissolving style isn't quite apparent in this photograph of the AT&T advertisement. Regardless, I think this is one of the coolest boards I've seen. I look forward to your thoughts on this matter.